← Back to Case Studies
Statement Barbershop
106K views. New clients walking in because they saw the shop on TikTok.
Fade produced eight employee-led videos for TikTok and Instagram. They reached 106K+ views and started driving walk-in customers.
106K+
Total views across the content campaign.
3x
Return on content investment.
8 videos
Employee-led pieces driving bookings.
40.5K
Views on the top-performing video.
The Campaign
Content built around the people who make the shop worth coming to.
Fade built a filming schedule around the shop's workflow and handled direction, editing, posting, and performance tracking.
- Content strategy and creative direction
- Employee-led video production (8 pieces)
- Short-form editing optimized for TikTok and Instagram Reels
- Consistent posting schedule and cross-platform distribution
- Performance tracking and content iteration
